After that we see an establishing shot of London before jumping into some shots of the two main characters, the Kray twins, in order to introduce them to us. More titles are used to introduce the narrative through the form of fragments of sentences over the same background used for the titles at the beginning, this helps the viewer piece together the narrative and doing it a few words at a time, each frame broken by a few seconds of action from the film, helps set a rhythmic, fast pace that builds tension and hype for the film.
The shots taken from the film are carefully chosen to give the viewer an idea of what to expect from the film, by doing this it ensures that the trailer creates the same themes as the film and follows the same pace and style. The main generic conventions and themes show are action, gangsters, crime, guns, fighting and family. This is portrayed through the trailer by the action and also the use of more intertitles with the words "Power" "Fear" "Family" and "Legend", this is a clear way of displaying the films key themes and also feels as if it is building up to the name of the film.
The unique selling point of the film is the acting, Tom Hardy plays both of the Kray twins in the film through the clever use of special effects and incredibly convincing acting. This makes the film stand out from other gangster crime films as it makes it seem more intelligent and interesting. This helps the film reach a larger target audience as it is not only attracting fans of the gangster crime genre, which largely consists of males above the age of 18, but also attracts film critics who are keen to see the thought gone into having one actor playing two characters simultaneously as well as attracting fans of Tom Hardy as a star, using his star power to draw a larger audience and help ensure the success of the film.
The pace is important in the trailer and is set through the length of the shots, the editing used, how fast the transitions are, and the action taking place in the shots. The theatrical trailer has a rhythm but is slower than the teaser trailer, taking more time to show the details of the relationships between characters and explaining the narrative in more detail, giving more general information about the film. The purpose of the theatrical trailer is to provide information on the genre of the film, the style and pace of the film and to show it's unique selling point (USP), as well as providing details of the film and the narrative. All of these are achieved in this trailer by mimicking the style and pace of the film and by providing fragments of the narrative so the viewer knows what the film is about but the narrative is not spoiled for them.
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